T in The Park

Every year festival goers wait for band announcements at festivals around the world. T In The Park is Scotland's biggest festival attracting 85,000 people each day in which 70,000 camp on-site. In 2013 the event attracted a total of 250,000 over the 3 days in Balado.

The event has been going from 1994 and been held at 3 different locations:

• Strathclyde Park, Lanarkshire - 1994-1996
• Balado, Kinross-shire - 1997-2014
• Strathallan Castle, Perthshire - 2015

As of 2015 T in The Park will now be located to Strathallan Castle after spending 17 years at Balado. Throughout the 2014 festival the hashtags #ByeByeBalado and #HelloStrathallan.


Line Up Video 2015

Above is the 2015 line up video that T in the Park release on social media and YouTube on 20th February 2015.



Rumoured Line Up Before Announcement

Every year before the official announcements are made for the event, there are always rumours flying around social media about potential line ups that are going to be announced. The picture above was released before the official line was announced and it is pretty accurate.




Line Up Video 2014

I though this was a clever idea to promote the headlines at the 2014 festival. They got people in social media to send in photos of letter and then made them into a video to announce the headline act for the weekend.



T-Lady
T In The Park have their own newsletter called T-Lady. This gives subscribers pre sale opportunities and news about the festival before anyone else. The newsletter also allows subscribers to purchase tickets at "last years" prices if they are increased or money off just for subscribing to the service.

T in The Park App
In 2012 , the festival teamed up with augmented reality platform Aurasma.

This would be enable fans  to find out who is playing by pointing their smartphones at a series of posters across Scotland, and press ads throughout the UK. Fans would see the festival ad image melt away to reveal a video announcing this year’s act.

The picture above was the one of the adverts used in conjunction with the Aurasma application

Lisa Maule, marketing and communications director at festival promoters DF Concerts said;
"By using Aurasma to unveil the line-up, we're enabling fans to discover, download, share and discuss - all from their smartphones."

Martina King, managing director of Aurasma, said: “We are excited to announce T in the Park as the first music festival to use Aurasma to augment their print advertising. For the first time ever, fans of T in the Park will simply have to point their Aurasma enabled phones at posters advertising the event to discover the line-up play at the internationally renowned event. It is brilliant to see Aurasma being used to create an entirely new and fun way of talking to music lovers the line-up for a festival.”


Here is a link to the official T in The Park Website: http://www.tinthepark.com/

Brit Awards 2015

Every year there is a talking point at the Brit Awards. In 2015 there was quite a few; from Kanye West's confusing performance to the comeback girl who ended up falling onto the floor.

One of the categories over the last 2 years was chosen by public via Twitter. This meant tweeters could use a relevant hashtag to the nominated artist and the artist with the most votes would win.

It was the 10th most tweeted about thing in 2014 (Feburary 19th). 90% of the other moments were football related events.

This year the vote was even bigger as they doubled the number of votes in the category.

Within the space of 2 hours, 5 million Twitter users jumped onto the individual act hashtags, and 11 million and counting are using #BRITs2015.

There had been a lot of build up to this years Brit Awards as Madonna would be making her comeback Brits performance after 20 years but all did not go according to plan!

As the performance started Madonna made her way up the walkway dressed in a cape. She started to walk up a set of stairs and when she was on top of the podium the cape was meant to be whisked off her by two dancers. I say meant to happen as something more shocking happened. Instead of the cape fly off Madonna, Madonna went flying off as well and landed flat on her back on the stage; (See Below..)

Here is the clip you have all been waiting for:

This clip has had just under 3 million views on YouTube which will help boost the profile of the singer as well as the award ceremony.

After the ceremony Madonna took to twitter and tweeted:

"Armani hooked me up! My beautiful cape was tied too tight! But nothing can stop me and love really lifted me up! Thanks for your good wishes! I'm fine! #livingforlove"

This shows that people are interacting with the event whilst its on and weeks after it people are still talking about it.

References

http://www.brits.co.uk/socialvote

#BiffyBarras

They played 3 sold out nights at the Barrowland Ballroom in Glasgow,  playing through all 6 of their studio albums plus b-sides culminating in over 6 hours of stage time and 86 songs.

The hashtag above was used as a marketing tool to promote the anniversary concerts for Biffy Clyro at the Barrowland Ballroom in Glasgow.

Biffy Clyro are a rock trio from Kilmarnock, Ayrshire consisting of Simon Neil, Ben Johnston and James Johnston.

On the 9th of August 2014, Biffy released a picture on social media which combined the puzzle man from their 4th album and the background colours of their first album. This started cause mayhem on social media with fans trying to work out what the band were planning.

Blackened Sky + Puzzle

The next day on the 10th August, the band released another image which once again combined images of their album covers (vertigo of bliss and only revolutions). Fans were once again trying to work out what they were planning. Ideas included greatest hits albums, tours and even combined vinyl releases of the albums.

Vertigo of Bliss + Only Revolutions

Once again on the 11th August the band released a third photo combining their 3rd album and their latest album which added to the confusion already. The band had now released 3 photos with sequential album combined (1+4, 2+5 & 3+6). 

Infinity Land + Opposites

After a week of uncertainty and obscure combining of album covers Biffy finally made an announcement on the 12th August. They were to play 3 dates at the Barrowland Ballroom in Glasgow to celebrate the "2nd chapter of da biff". This would result in them playing 2 albums per night and b-sides as shown below in the image;

This was not the first time they had done a residency to celebrate their works. In 2005 they played 3 nights at King Tuts in Glasgow to celebrate their first three albums playing them in full over the 3  nights.

Also in the announcement it says that the band wanted the audience to pick the songs they played from their back catalogue. This was done by sending out an e-mail to everybody who purchased tickets to the show. Each attendee was allowed to pick 5 songs of their choice from the 2 albums relevant to the night and the ones with the most votes would make up the setlist from that night. This was another way to market their gigs as it allowed the fans to inter act with the band and choose which songs they wanted to here.

The band put the majority tickets on presale to 'Team Biffy' fanclub members first so that they had first choice of tickets. This was another way of marketing the gig as they sent out presale codes via e-mail to the members which had to be used to purchase the tickets. This was also done to help lower the risk of ticket touters gaining access to the tickets.

The Iconic Barrowland Ballroom Sign

Over the next 4 months fans stated to get more interactive with the band and each other with social media going wild with fans trying to work out what the setlist would be each night. The  #biffybarras stared to appear more and more and was the main post used when talking about the band.

When December arrived the Barrowlands was completely taken over by Biffy. The event was a huge success and was fully appreciated by the fans.

Here are some photos from the event:

Simon Neil Stage Diving

After the event fans kept on using #biffybarras to share their experiences with each other and with the band. Sharing photos, videos and favourite moments.

This shows how a hashtag on social media can  help a band market and promote their concerts to their fans and let the fans interact with each other and the band themselves.


http://tumblr.biffyclyro.com/ - Click to see more photos from the 3-day event.
https://www.youtube.com/results?search_query=biffy+barrowlands - YouTube Link to Videos