Radio 1

BBC Radio 1 use twitter to allow listeners to interact not only with guest but with the station as well. Greg James has a section of his show called 'The 10 Minute Takeover'. This is where he throws the show over to social media and allows listeners to choose which songs they want to hear. Three songs are chosen to be played, one from text, one from Facebook and one from Twitter. Listeners are given 60 seconds to send in their texts, tweets and facebook messages before Greg chooses the tracks at random from the selection. This feature allows the users to hear the tracks they may not have heard on air for some time or just want ot hear their favourite song again.

Another one of the features from Scott Mills show on BBC Radio 1 which works well from digital marketing is a feature called Innuendo Bingo.This involves clips form other TV and Radio shows being played which could be misinterpreted as an innuendo. There are usually two people playing ,usually Chris Stark (Scott Mills co-host) and a celebrity. Both players face each other and have mouths full of water meaning if they find the innuendo funny they will spit the water into each other faces.

The feature is recorded each time and placed on-line so views can watch as obviously you cannot see what is happening via radio and won't get the full effect of the game.

This example of Innuendo Bingo involves Countdown's Rachel Riley and had had over 1 million views on YouTube.

Another example of videos that Radio 1 put up on YouTube is there Live Lounge. This is where an artist comes into the studio and performs, usually, an acoustic version of one of their tracks and also covers a song from another artist. Example include Biffy Clyro covering Daft Punk's - Get Lucky , Twin Atlantic covering Jessie J's - Who You Are and Royal Blood covering The Police's - Roxanne.

This video is Ed Sheeran doing his rendition of Christina Aguilera's 'Dirrty'