The Voice - BBC

The 2015 season of The Voice UK had a lot of digital marketing ways.

The show has 2,333,187 likes on Facebook and 500,233 followers on Twitter.

Throughout the show they were using social media (mostly Twitter) for fans of the show to interact with the contestant. During the live shows views to "tweet" their questions to the contestants using #marvinasks where presenter Marvin Humes would ask the questions in the "V Room" during the show.

The Voice also "revamped" their mobile application for this year.

The app allows the user to become a "Home Coach" as "it's just like sitting in the big red chair". There is a section where you can "Pick Your Team!"

The Voice website asks "Can you talent scout just like our star Coaches, Sir Tom Jones, Ricky Wilson, will.i.am and Rita Ora?"

Features include allowing you to;

·         Add singers to your team by turning for them during the show (you have limited spaces, so choose wisely!)

·         Or, after the show simply pick your team from the card selection

·         Swap your singers anytime in the Your Team section

·         Each singer has a card value based on their Coach Turns, HomeCoach Turns, Latest Rating and Social Buzz

·         Once your team is complete, challenge friends all week long for a chance to win a trip to The Voice UK studios!

According to Digital Spy, the BBC was trying to "boost audience participation with a wealth of social media and online activity", as viewers often watch programmes while also commenting and engaging via Twitter and Facebook on a smartphone, laptop or tablet"

2015 Coaches - Ricky Wilson, Rita Ora, Tom Jones & Will.I.Am

Also during the live shows, Will.I.Am can be seen "tweeting" away. This give fans the opportunity to get instant feedback and comments from the coach and see the performances from his view.