Avid social media campaigner Jon Morter started a Facebook campaign to get Rage Against The Machine's song "Killing in The Name" to No.1 instead of that years X Factor winner, Joe McElderry.
The Facebook page was first set up with Jon Morter asking the question;
"Fed up with Simon Cowell's latest karaoke act being Christmas No. 1?Me too ... So who's up for a mass-purchase of the track 'KILLING IN THE NAME' from December 13th as a protest to the X Factor monotony?"
Up to 2009 the past 4 Christmas No.1's were all from X Factor contestants including;
- Alexandra Burke - Hallelujah
- Leon Jackson - When You Believe
- Leona Lewis - A Moment Like This
- Shayne Ward - That's My Goal
Jon Morter had tried the year previous to stop the X Factor winner reaching the top spot by trying to get Rick Astley famous 'Rick Roll' song "Never Gonna Give You Up" but it only reached the lower end of the charts.
The Rage Against The Machine single sold 500,000 downloads beating X Factor winner Joe McElderry's The Climb by 50,000 copies beating it to the Xmas No.1 spot. The single was also the the first exclusively download-only single to be Christmas number one in the process.
In December 2009, he was picked by the BBC in their list of nomination for "Men of the Year".
At the end of the campaign £163,000 was raised from sales of the record. All of the proceeds went to the homeless charity 'Shelter'
Rage Against the Machine played a 'Thank You' gig in June 2010 for 40,000 in Finsbury Park, London. Also during the concert Jon Morter and his wife Tracy were handed a representative cheque in the amount of £162,713.03, representing the proceeds from donations to the charities.
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