T in The Park

Every year festival goers wait for band announcements at festivals around the world. T In The Park is Scotland's biggest festival attracting 85,000 people each day in which 70,000 camp on-site. In 2013 the event attracted a total of 250,000 over the 3 days in Balado.

The event has been going from 1994 and been held at 3 different locations:

• Strathclyde Park, Lanarkshire - 1994-1996
• Balado, Kinross-shire - 1997-2014
• Strathallan Castle, Perthshire - 2015

As of 2015 T in The Park will now be located to Strathallan Castle after spending 17 years at Balado. Throughout the 2014 festival the hashtags #ByeByeBalado and #HelloStrathallan.


Line Up Video 2015

Above is the 2015 line up video that T in the Park release on social media and YouTube on 20th February 2015.



Rumoured Line Up Before Announcement

Every year before the official announcements are made for the event, there are always rumours flying around social media about potential line ups that are going to be announced. The picture above was released before the official line was announced and it is pretty accurate.




Line Up Video 2014

I though this was a clever idea to promote the headlines at the 2014 festival. They got people in social media to send in photos of letter and then made them into a video to announce the headline act for the weekend.



T-Lady
T In The Park have their own newsletter called T-Lady. This gives subscribers pre sale opportunities and news about the festival before anyone else. The newsletter also allows subscribers to purchase tickets at "last years" prices if they are increased or money off just for subscribing to the service.

T in The Park App
In 2012 , the festival teamed up with augmented reality platform Aurasma.

This would be enable fans  to find out who is playing by pointing their smartphones at a series of posters across Scotland, and press ads throughout the UK. Fans would see the festival ad image melt away to reveal a video announcing this year’s act.

The picture above was the one of the adverts used in conjunction with the Aurasma application

Lisa Maule, marketing and communications director at festival promoters DF Concerts said;
"By using Aurasma to unveil the line-up, we're enabling fans to discover, download, share and discuss - all from their smartphones."

Martina King, managing director of Aurasma, said: “We are excited to announce T in the Park as the first music festival to use Aurasma to augment their print advertising. For the first time ever, fans of T in the Park will simply have to point their Aurasma enabled phones at posters advertising the event to discover the line-up play at the internationally renowned event. It is brilliant to see Aurasma being used to create an entirely new and fun way of talking to music lovers the line-up for a festival.”


Here is a link to the official T in The Park Website: http://www.tinthepark.com/