Radio 1

BBC Radio 1 use twitter to allow listeners to interact not only with guest but with the station as well. Greg James has a section of his show called 'The 10 Minute Takeover'. This is where he throws the show over to social media and allows listeners to choose which songs they want to hear. Three songs are chosen to be played, one from text, one from Facebook and one from Twitter. Listeners are given 60 seconds to send in their texts, tweets and facebook messages before Greg chooses the tracks at random from the selection. This feature allows the users to hear the tracks they may not have heard on air for some time or just want ot hear their favourite song again.

Another one of the features from Scott Mills show on BBC Radio 1 which works well from digital marketing is a feature called Innuendo Bingo.This involves clips form other TV and Radio shows being played which could be misinterpreted as an innuendo. There are usually two people playing ,usually Chris Stark (Scott Mills co-host) and a celebrity. Both players face each other and have mouths full of water meaning if they find the innuendo funny they will spit the water into each other faces.

The feature is recorded each time and placed on-line so views can watch as obviously you cannot see what is happening via radio and won't get the full effect of the game.

This example of Innuendo Bingo involves Countdown's Rachel Riley and had had over 1 million views on YouTube.

Another example of videos that Radio 1 put up on YouTube is there Live Lounge. This is where an artist comes into the studio and performs, usually, an acoustic version of one of their tracks and also covers a song from another artist. Example include Biffy Clyro covering Daft Punk's - Get Lucky , Twin Atlantic covering Jessie J's - Who You Are and Royal Blood covering The Police's - Roxanne.

This video is Ed Sheeran doing his rendition of Christina Aguilera's 'Dirrty'

McBusted/Tom Fletcher

In 2013, after celebrating 10 years within the industry, McFly celebrated this anniversary with 4 nights at London's Royal Albert Hall. During the show the band were joined by 2 guests on stage (ex Busted members Matt Willis and James Bourne).

Busted played a big role in McFly's career as lead singer Tom Fletcher actually auditioned for Busted and was "technically" in the band for 24 hours. After being released from Busted, Tom went on to write songs with Busted member James Bourne which would come on to be some of McFly's  and Busted greatest hits including 5 Colours, Obviously and Air Hostess. Therfore behind the scenes there have been "McBusted" songs created but not officially released.

Tom Fletcher is constantly using digital mediums to keep fans up to date with weekly vlogs (Video Blogs) about the bands going on and also his personal life.

This video shows some backstage antics the band gets up and to before their 2nd night at London 02 Arena in April 2015. The video also shows some of the drama as the bands drummer (Harry Judd) hand is cut open minutes before they are about to go on stage.

During December 2014, Tom took part in Vlogmas. this was where he had to put up a Vlog every day from the 1st of December up until christmas. His videos include a lot of variety from on stage footage to behind the scenes at TV shows including Text Santa and Strictly. This video from vlogmas day 6 includes footage from Glasgow as the band performed at Clyde 1's Christmas Live at the SSE Hydro.

One of Tom Fletcher's most popular videos was his wedding speech. He said it was only put up so that friends and family that couldn't come to his wedding could see it but it had had 15,221,892 views and counting.

Here are the link to Tom Fletchers and McBusted YouTube Channels where you can view more of the Vlogs:
https://www.youtube.com/user/tommcflytwitter/videos
https://www.youtube.com/user/OfficialMcBusted/videos

The Big Top 40

Every Sunday night between 4pm and 7pm, loads of people tune in to see which song has hit the No.1 spot that week.

The chart is based on music download figures provided by iTunes.

The show starts at 4pm with a shortened version of the top 10 most downloaded song of the previous seven days. 

At 18:00, the live iTunes top 10 is frozen and the ten songs are played out in full, with the number 1 song announced just before 7pm.

The Big Top 40 show  is different to the Official UK Top 40 because unlike the chart compiled by the Official Charts Company, it does not take into account for other purchase methods such as CD singles or Amazon MP3. It is only based on downloads via iTunes. Their website states "Our top ten is based on real-time iTunes sales, we lockdown the top ten during the show on a Sunday at 6pm.  The rest of the chart, numbers 11 to 40 are a mix of iTunes sales data from across the week and airplay data from the stations which the show is broadcast on."

They also state that "Our chart is based around iTunes sales/downloads, which means every time you download a song from iTunes could change our chart". This is a great way to market the business because it allows listeners to influence the results of the charts right up to the last moment before they are frozen.

Here are some facts from the Big Top 40 Website for the week ending 5th April:

• 'Uptown Funk' finally left the top ten for the first time in SEVENTEEN weeks.

• Former No.1 'Love Me Like You Do' by Ellie Goulding, Rihanna's 'FourFiveSeconds' and Maroon 5's 'Sugar' have now both spent an incredible ten weeks each in the Vodafone Big Top 40.

• We have now had seven No.1 singles so far this year. This means that the average length a single spends at the top of the chart is TWO weeks.

• Ed Sheeran's former No.1 has now notched up an impressive ten months worth of appearances in the Vodafone Big Top 40.
  
  
• The Voice UK's StevieMcCrorie's 'Lost Stars' shot into first place just hours after its release. 

Here is a link to the archive of charts: http://www.bigtop40.com/chart/archive/2015/

The Voice - BBC

The 2015 season of The Voice UK had a lot of digital marketing ways.

The show has 2,333,187 likes on Facebook and 500,233 followers on Twitter.

Throughout the show they were using social media (mostly Twitter) for fans of the show to interact with the contestant. During the live shows views to "tweet" their questions to the contestants using #marvinasks where presenter Marvin Humes would ask the questions in the "V Room" during the show.

The Voice also "revamped" their mobile application for this year.

The app allows the user to become a "Home Coach" as "it's just like sitting in the big red chair". There is a section where you can "Pick Your Team!"

The Voice website asks "Can you talent scout just like our star Coaches, Sir Tom Jones, Ricky Wilson, will.i.am and Rita Ora?"

Features include allowing you to;

·         Add singers to your team by turning for them during the show (you have limited spaces, so choose wisely!)

·         Or, after the show simply pick your team from the card selection

·         Swap your singers anytime in the Your Team section

·         Each singer has a card value based on their Coach Turns, HomeCoach Turns, Latest Rating and Social Buzz

·         Once your team is complete, challenge friends all week long for a chance to win a trip to The Voice UK studios!

According to Digital Spy, the BBC was trying to "boost audience participation with a wealth of social media and online activity", as viewers often watch programmes while also commenting and engaging via Twitter and Facebook on a smartphone, laptop or tablet"

2015 Coaches - Ricky Wilson, Rita Ora, Tom Jones & Will.I.Am

Also during the live shows, Will.I.Am can be seen "tweeting" away. This give fans the opportunity to get instant feedback and comments from the coach and see the performances from his view.

Campaign against X factor no.1

The winner of the X Factor is destined to have a Christmas No.1. Every year the winners single is release just before Christmas knowing they will get top position in the charts but in 2009 there was a campaign to stop this.

Avid social media campaigner Jon Morter started a Facebook campaign to get Rage Against The Machine's song "Killing in The Name" to No.1 instead of that years X Factor winner, Joe McElderry.

The Facebook page was first set up with Jon Morter asking the question;

"Fed up with Simon Cowell's latest karaoke act being Christmas No. 1?Me too ... So who's up for a mass-purchase of the track 'KILLING IN THE NAME' from December 13th as a protest to the X Factor monotony?"

Up to 2009 the past 4 Christmas No.1's were all from X Factor contestants including; 

• Alexandra Burke - Hallelujah
• Leon Jackson - When You Believe
• Leona Lewis - A Moment Like This
• Shayne Ward - That's My Goal 

Jon Morter had tried the year previous to stop the X Factor winner reaching the top spot by trying to get Rick Astley famous 'Rick Roll' song "Never Gonna Give You Up" but it only reached the lower end of the charts.

The Rage Against The Machine single sold 500,000 downloads beating X Factor winner Joe McElderry's The Climb by 50,000 copies beating it to the Xmas No.1 spot. The single was also the the first exclusively download-only single to be Christmas number one in the process.

In December 2009, he was picked by the BBC in their list of nomination for "Men of the Year".

At the end of the campaign £163,000 was raised from sales of the record. All of the proceeds went to the homeless charity 'Shelter'

Rage Against the Machine played a 'Thank You' gig in June 2010 for 40,000 in Finsbury Park, London. Also during the concert Jon Morter and his wife Tracy were handed a representative cheque in the amount of £162,713.03, representing the proceeds from donations to the charities.