Radio 1

BBC Radio 1 use twitter to allow listeners to interact not only with guest but with the station as well. Greg James has a section of his show called 'The 10 Minute Takeover'. This is where he throws the show over to social media and allows listeners to choose which songs they want to hear. Three songs are chosen to be played, one from text, one from Facebook and one from Twitter. Listeners are given 60 seconds to send in their texts, tweets and facebook messages before Greg chooses the tracks at random from the selection. This feature allows the users to hear the tracks they may not have heard on air for some time or just want ot hear their favourite song again.

Another one of the features from Scott Mills show on BBC Radio 1 which works well from digital marketing is a feature called Innuendo Bingo.This involves clips form other TV and Radio shows being played which could be misinterpreted as an innuendo. There are usually two people playing ,usually Chris Stark (Scott Mills co-host) and a celebrity. Both players face each other and have mouths full of water meaning if they find the innuendo funny they will spit the water into each other faces.

The feature is recorded each time and placed on-line so views can watch as obviously you cannot see what is happening via radio and won't get the full effect of the game.

This example of Innuendo Bingo involves Countdown's Rachel Riley and had had over 1 million views on YouTube.

Another example of videos that Radio 1 put up on YouTube is there Live Lounge. This is where an artist comes into the studio and performs, usually, an acoustic version of one of their tracks and also covers a song from another artist. Example include Biffy Clyro covering Daft Punk's - Get Lucky , Twin Atlantic covering Jessie J's - Who You Are and Royal Blood covering The Police's - Roxanne.

This video is Ed Sheeran doing his rendition of Christina Aguilera's 'Dirrty'

McBusted/Tom Fletcher

In 2013, after celebrating 10 years within the industry, McFly celebrated this anniversary with 4 nights at London's Royal Albert Hall. During the show the band were joined by 2 guests on stage (ex Busted members Matt Willis and James Bourne).

Busted played a big role in McFly's career as lead singer Tom Fletcher actually auditioned for Busted and was "technically" in the band for 24 hours. After being released from Busted, Tom went on to write songs with Busted member James Bourne which would come on to be some of McFly's  and Busted greatest hits including 5 Colours, Obviously and Air Hostess. Therfore behind the scenes there have been "McBusted" songs created but not officially released.

Tom Fletcher is constantly using digital mediums to keep fans up to date with weekly vlogs (Video Blogs) about the bands going on and also his personal life.

This video shows some backstage antics the band gets up and to before their 2nd night at London 02 Arena in April 2015. The video also shows some of the drama as the bands drummer (Harry Judd) hand is cut open minutes before they are about to go on stage.

During December 2014, Tom took part in Vlogmas. this was where he had to put up a Vlog every day from the 1st of December up until christmas. His videos include a lot of variety from on stage footage to behind the scenes at TV shows including Text Santa and Strictly. This video from vlogmas day 6 includes footage from Glasgow as the band performed at Clyde 1's Christmas Live at the SSE Hydro.

One of Tom Fletcher's most popular videos was his wedding speech. He said it was only put up so that friends and family that couldn't come to his wedding could see it but it had had 15,221,892 views and counting.

Here are the link to Tom Fletchers and McBusted YouTube Channels where you can view more of the Vlogs:
https://www.youtube.com/user/tommcflytwitter/videos
https://www.youtube.com/user/OfficialMcBusted/videos

The Big Top 40

Every Sunday night between 4pm and 7pm, loads of people tune in to see which song has hit the No.1 spot that week.

The chart is based on music download figures provided by iTunes.

The show starts at 4pm with a shortened version of the top 10 most downloaded song of the previous seven days. 

At 18:00, the live iTunes top 10 is frozen and the ten songs are played out in full, with the number 1 song announced just before 7pm.

The Big Top 40 show  is different to the Official UK Top 40 because unlike the chart compiled by the Official Charts Company, it does not take into account for other purchase methods such as CD singles or Amazon MP3. It is only based on downloads via iTunes. Their website states "Our top ten is based on real-time iTunes sales, we lockdown the top ten during the show on a Sunday at 6pm.  The rest of the chart, numbers 11 to 40 are a mix of iTunes sales data from across the week and airplay data from the stations which the show is broadcast on."

They also state that "Our chart is based around iTunes sales/downloads, which means every time you download a song from iTunes could change our chart". This is a great way to market the business because it allows listeners to influence the results of the charts right up to the last moment before they are frozen.

Here are some facts from the Big Top 40 Website for the week ending 5th April:

• 'Uptown Funk' finally left the top ten for the first time in SEVENTEEN weeks.

• Former No.1 'Love Me Like You Do' by Ellie Goulding, Rihanna's 'FourFiveSeconds' and Maroon 5's 'Sugar' have now both spent an incredible ten weeks each in the Vodafone Big Top 40.

• We have now had seven No.1 singles so far this year. This means that the average length a single spends at the top of the chart is TWO weeks.

• Ed Sheeran's former No.1 has now notched up an impressive ten months worth of appearances in the Vodafone Big Top 40.
  
  
• The Voice UK's StevieMcCrorie's 'Lost Stars' shot into first place just hours after its release. 

Here is a link to the archive of charts: http://www.bigtop40.com/chart/archive/2015/

The Voice - BBC

The 2015 season of The Voice UK had a lot of digital marketing ways.

The show has 2,333,187 likes on Facebook and 500,233 followers on Twitter.

Throughout the show they were using social media (mostly Twitter) for fans of the show to interact with the contestant. During the live shows views to "tweet" their questions to the contestants using #marvinasks where presenter Marvin Humes would ask the questions in the "V Room" during the show.

The Voice also "revamped" their mobile application for this year.

The app allows the user to become a "Home Coach" as "it's just like sitting in the big red chair". There is a section where you can "Pick Your Team!"

The Voice website asks "Can you talent scout just like our star Coaches, Sir Tom Jones, Ricky Wilson, will.i.am and Rita Ora?"

Features include allowing you to;

·         Add singers to your team by turning for them during the show (you have limited spaces, so choose wisely!)

·         Or, after the show simply pick your team from the card selection

·         Swap your singers anytime in the Your Team section

·         Each singer has a card value based on their Coach Turns, HomeCoach Turns, Latest Rating and Social Buzz

·         Once your team is complete, challenge friends all week long for a chance to win a trip to The Voice UK studios!

According to Digital Spy, the BBC was trying to "boost audience participation with a wealth of social media and online activity", as viewers often watch programmes while also commenting and engaging via Twitter and Facebook on a smartphone, laptop or tablet"

2015 Coaches - Ricky Wilson, Rita Ora, Tom Jones & Will.I.Am

Also during the live shows, Will.I.Am can be seen "tweeting" away. This give fans the opportunity to get instant feedback and comments from the coach and see the performances from his view.

Campaign against X factor no.1

The winner of the X Factor is destined to have a Christmas No.1. Every year the winners single is release just before Christmas knowing they will get top position in the charts but in 2009 there was a campaign to stop this.

Avid social media campaigner Jon Morter started a Facebook campaign to get Rage Against The Machine's song "Killing in The Name" to No.1 instead of that years X Factor winner, Joe McElderry.

The Facebook page was first set up with Jon Morter asking the question;

"Fed up with Simon Cowell's latest karaoke act being Christmas No. 1?Me too ... So who's up for a mass-purchase of the track 'KILLING IN THE NAME' from December 13th as a protest to the X Factor monotony?"

Up to 2009 the past 4 Christmas No.1's were all from X Factor contestants including; 

• Alexandra Burke - Hallelujah
• Leon Jackson - When You Believe
• Leona Lewis - A Moment Like This
• Shayne Ward - That's My Goal 

Jon Morter had tried the year previous to stop the X Factor winner reaching the top spot by trying to get Rick Astley famous 'Rick Roll' song "Never Gonna Give You Up" but it only reached the lower end of the charts.

The Rage Against The Machine single sold 500,000 downloads beating X Factor winner Joe McElderry's The Climb by 50,000 copies beating it to the Xmas No.1 spot. The single was also the the first exclusively download-only single to be Christmas number one in the process.

In December 2009, he was picked by the BBC in their list of nomination for "Men of the Year".

At the end of the campaign £163,000 was raised from sales of the record. All of the proceeds went to the homeless charity 'Shelter'

Rage Against the Machine played a 'Thank You' gig in June 2010 for 40,000 in Finsbury Park, London. Also during the concert Jon Morter and his wife Tracy were handed a representative cheque in the amount of £162,713.03, representing the proceeds from donations to the charities.

T in The Park

Every year festival goers wait for band announcements at festivals around the world. T In The Park is Scotland's biggest festival attracting 85,000 people each day in which 70,000 camp on-site. In 2013 the event attracted a total of 250,000 over the 3 days in Balado.

The event has been going from 1994 and been held at 3 different locations:

• Strathclyde Park, Lanarkshire - 1994-1996
• Balado, Kinross-shire - 1997-2014
• Strathallan Castle, Perthshire - 2015

As of 2015 T in The Park will now be located to Strathallan Castle after spending 17 years at Balado. Throughout the 2014 festival the hashtags #ByeByeBalado and #HelloStrathallan.


Line Up Video 2015

Above is the 2015 line up video that T in the Park release on social media and YouTube on 20th February 2015.



Rumoured Line Up Before Announcement

Every year before the official announcements are made for the event, there are always rumours flying around social media about potential line ups that are going to be announced. The picture above was released before the official line was announced and it is pretty accurate.




Line Up Video 2014

I though this was a clever idea to promote the headlines at the 2014 festival. They got people in social media to send in photos of letter and then made them into a video to announce the headline act for the weekend.



T-Lady
T In The Park have their own newsletter called T-Lady. This gives subscribers pre sale opportunities and news about the festival before anyone else. The newsletter also allows subscribers to purchase tickets at "last years" prices if they are increased or money off just for subscribing to the service.

T in The Park App
In 2012 , the festival teamed up with augmented reality platform Aurasma.

This would be enable fans  to find out who is playing by pointing their smartphones at a series of posters across Scotland, and press ads throughout the UK. Fans would see the festival ad image melt away to reveal a video announcing this year’s act.

The picture above was the one of the adverts used in conjunction with the Aurasma application

Lisa Maule, marketing and communications director at festival promoters DF Concerts said;
"By using Aurasma to unveil the line-up, we're enabling fans to discover, download, share and discuss - all from their smartphones."

Martina King, managing director of Aurasma, said: “We are excited to announce T in the Park as the first music festival to use Aurasma to augment their print advertising. For the first time ever, fans of T in the Park will simply have to point their Aurasma enabled phones at posters advertising the event to discover the line-up play at the internationally renowned event. It is brilliant to see Aurasma being used to create an entirely new and fun way of talking to music lovers the line-up for a festival.”


Here is a link to the official T in The Park Website: http://www.tinthepark.com/

Brit Awards 2015

Every year there is a talking point at the Brit Awards. In 2015 there was quite a few; from Kanye West's confusing performance to the comeback girl who ended up falling onto the floor.

One of the categories over the last 2 years was chosen by public via Twitter. This meant tweeters could use a relevant hashtag to the nominated artist and the artist with the most votes would win.

It was the 10th most tweeted about thing in 2014 (Feburary 19th). 90% of the other moments were football related events.

This year the vote was even bigger as they doubled the number of votes in the category.

Within the space of 2 hours, 5 million Twitter users jumped onto the individual act hashtags, and 11 million and counting are using #BRITs2015.

There had been a lot of build up to this years Brit Awards as Madonna would be making her comeback Brits performance after 20 years but all did not go according to plan!

As the performance started Madonna made her way up the walkway dressed in a cape. She started to walk up a set of stairs and when she was on top of the podium the cape was meant to be whisked off her by two dancers. I say meant to happen as something more shocking happened. Instead of the cape fly off Madonna, Madonna went flying off as well and landed flat on her back on the stage; (See Below..)

Here is the clip you have all been waiting for:

This clip has had just under 3 million views on YouTube which will help boost the profile of the singer as well as the award ceremony.

After the ceremony Madonna took to twitter and tweeted:

"Armani hooked me up! My beautiful cape was tied too tight! But nothing can stop me and love really lifted me up! Thanks for your good wishes! I'm fine! #livingforlove"

This shows that people are interacting with the event whilst its on and weeks after it people are still talking about it.

References

http://www.brits.co.uk/socialvote

#BiffyBarras

They played 3 sold out nights at the Barrowland Ballroom in Glasgow,  playing through all 6 of their studio albums plus b-sides culminating in over 6 hours of stage time and 86 songs.

The hashtag above was used as a marketing tool to promote the anniversary concerts for Biffy Clyro at the Barrowland Ballroom in Glasgow.

Biffy Clyro are a rock trio from Kilmarnock, Ayrshire consisting of Simon Neil, Ben Johnston and James Johnston.

On the 9th of August 2014, Biffy released a picture on social media which combined the puzzle man from their 4th album and the background colours of their first album. This started cause mayhem on social media with fans trying to work out what the band were planning.

Blackened Sky + Puzzle

The next day on the 10th August, the band released another image which once again combined images of their album covers (vertigo of bliss and only revolutions). Fans were once again trying to work out what they were planning. Ideas included greatest hits albums, tours and even combined vinyl releases of the albums.

Vertigo of Bliss + Only Revolutions

Once again on the 11th August the band released a third photo combining their 3rd album and their latest album which added to the confusion already. The band had now released 3 photos with sequential album combined (1+4, 2+5 & 3+6). 

Infinity Land + Opposites

After a week of uncertainty and obscure combining of album covers Biffy finally made an announcement on the 12th August. They were to play 3 dates at the Barrowland Ballroom in Glasgow to celebrate the "2nd chapter of da biff". This would result in them playing 2 albums per night and b-sides as shown below in the image;

This was not the first time they had done a residency to celebrate their works. In 2005 they played 3 nights at King Tuts in Glasgow to celebrate their first three albums playing them in full over the 3  nights.

Also in the announcement it says that the band wanted the audience to pick the songs they played from their back catalogue. This was done by sending out an e-mail to everybody who purchased tickets to the show. Each attendee was allowed to pick 5 songs of their choice from the 2 albums relevant to the night and the ones with the most votes would make up the setlist from that night. This was another way to market their gigs as it allowed the fans to inter act with the band and choose which songs they wanted to here.

The band put the majority tickets on presale to 'Team Biffy' fanclub members first so that they had first choice of tickets. This was another way of marketing the gig as they sent out presale codes via e-mail to the members which had to be used to purchase the tickets. This was also done to help lower the risk of ticket touters gaining access to the tickets.

The Iconic Barrowland Ballroom Sign

Over the next 4 months fans stated to get more interactive with the band and each other with social media going wild with fans trying to work out what the setlist would be each night. The  #biffybarras stared to appear more and more and was the main post used when talking about the band.

When December arrived the Barrowlands was completely taken over by Biffy. The event was a huge success and was fully appreciated by the fans.

Here are some photos from the event:

Simon Neil Stage Diving

After the event fans kept on using #biffybarras to share their experiences with each other and with the band. Sharing photos, videos and favourite moments.

This shows how a hashtag on social media can  help a band market and promote their concerts to their fans and let the fans interact with each other and the band themselves.


http://tumblr.biffyclyro.com/ - Click to see more photos from the 3-day event.
https://www.youtube.com/results?search_query=biffy+barrowlands - YouTube Link to Videos